Puma's new Speedcat campaign brings Formula 1 heritage into everyday fashion. Dua Lipa and Rosé front this relaunch, blending sleek design with celebrity-powered style.
Dua Lipa sports the red Speedcat with a bold black outfit, while Rosé adds K-pop energy with her metallic racing jacket and black Speedcats. Both contribute creatively to the campaign.
Originally built for F1 drivers over 25 years ago, the Speedcat returns with subtle design updates. A new IMEVA sole boosts comfort, and a visible cat logo on the toebox adds flair.
The "Pink Blush" edition introduces a playful twist to this racing silhouette. At just $100, it's a fashionable yet affordable entry into Puma’s legacy collection.
Dropping November 26, the sneakers will be available via Puma’s site, app, flagship stores, and selected global retailers—giving fans worldwide access to this reimagined icon.
Stars like Jennifer Lawrence and Emily Ratajkowski have joined the Speedcat movement. These endorsements extend the sneaker's appeal beyond racing fans to mainstream fashion lovers.
Blending streetwear style with motorsport roots, the Speedcat’s revival connects sport, fashion, and pop culture in one versatile shoe.
This campaign isn’t just marketing—it’s storytelling. Dua Lipa and Rosé offer authenticity that resonates with a generation seeking fashion with meaning.
From pit lane to pavement, the Speedcat evolves while keeping its core identity. Puma’s dedication to honoring its heritage through modern design keeps the brand relevant and forward-thinking.
Whether you're chasing trends, celebrating F1 culture, or simply want a stylish pair of everyday sneakers, the Speedcat relaunch delivers. It’s not just a comeback—it’s a movement.