General

alvaro serrano kr8xpyusi8 unsplash

Google My Business Is Not Enough. Here Are 15 Other Localized Marketing Automation Tools And Best Practices To Try.

Just recently, Google unveiled big updates to its Local Search function. These included the capability to narrow down restaurant searches to menus and dishes in the newly unveiled Live View. These and other local search trends highlight one key important fact for businesses online – the future of search is local.

Google My Business Is Not Enough. Here Are 15 Other Localized Marketing Automation Tools And Best Practices To Try. Read More »

freestocks 3q3tsj01nc unsplash

8 Little Ways to Make Customers Fall in Love with You According To Psychologists

These 12 “precursors” to falling in love – serve as an excellent blueprint for brand-customer relations:

1. Personality – Brand personality
2. Familiarity – Brand awareness
3. Reciprocal liking – Brand inclusivity efforts
4. Appearance – Company image
5. Similarity – Company alignment with market expectations
6. Readiness – Preparedness to meet customer needs
7. Social influence – Brand authority
8. Arousal –Customer attention and arousal
9. Isolation – Customers’ unmet needs
10. Filling needs – Customers need to be part of something larger
11. Specific cues – Personalized offers
12. Mysteriousness –Self-discovery in customer journeys

8 Little Ways to Make Customers Fall in Love with You According To Psychologists Read More »

Scroll to Top
Scroll to Top