While PR and SEO may seem like two different disciplines, they can be effectively aligned to help businesses achieve their marketing goals. In this article, we will discuss the steps businesses can take to align their PR strategy with SEO.
Click Fraud is a big problem for PPC campaigns. It’s when you pay for clicks that never happen, which can occur for many reasons.
The first is that you’re paying for bots—initiated clicks. Competitors are stealing your clicks using automated tools or manual labor (like someone sitting at their computer all day clicking on ads).
Investment in anti-ageing research and immortality is set to reach $73 billion by 2027. Senior brand experiences should allow them to connect with their past while providing an opportunity for self-discovery in the present.
The best businesses in Q1 2023 will implement analytics, automate tasks, improve work-life balance, and support journalism to grow revenue.
Omnichannel marketing is a trend that is taking over the world. It allows your business to communicate more effectively with customers and helps increase sales and customer satisfaction. It also allows you to understand your customers better and target them based on their needs. What is Omnichannel Marketing? Omnichannel marketing is a buzzword for the
Google has been busy updating its algorithms in 2022, and here is a recap of the important updates you need to know about. Google Page Experience Update for Desktop In January and February 2022, Google announced that it would update its desktop experience to improve user experience (UX). The Google Page Experience update was designed
Customers are the lifeblood of any business, but getting them is not easy. One of the best ways to build a customer base is to ensure they’re happy, engaged and ready to recommend your brand. Customers have more choices than ever, expecting seamless and intuitive experiences across all channels and devices. To survive in this
If you want to grow your brand, digital PR is your best option. Digital PR services have become more affordable and effective than ever before. Statista predicts a 3.15% growth in the Kenyan digital marketing space in the run-up to 2027. This article will highlight some of the differences between these two types of marketing