You can make the most of your AI investment by ensuring that your data is ready to be used. Data governance and quality control are key here. Make sure your data is clean, structured, accurate and complete before you even begin to consider using it for AI processes. Inaccurate data could lead to catastrophic outcomes.
The answer is improving output through integrative strategy development and execution. Sacrfice your pawns and bishops for your kings and queens.
Investment in anti-ageing research and immortality is set to reach $73 billion by 2027. Senior brand experiences should allow them to connect with their past while providing an opportunity for self-discovery in the present.
Immersive messaging is an emerging trend that combines technology, design, and psychology to create unique communication. The goal of immersive messaging is to enable clients to experience the brand more personalized and relevantly.
The concept of safety-security-reassurance (or SSR) is an important one for marketers looking to reach a new customer base. It’s especially relevant as we move into an uncertain future.
If you want to thrive in this new world, focus on being available at every opportunity and ensuring that your messages are clear and consistent across all touch points.
The best businesses in Q1 2023 will implement analytics, automate tasks, improve work-life balance, and support journalism to grow revenue.
Omnichannel marketing is a trend that is taking over the world. It allows your business to communicate more effectively with customers and helps increase sales and customer satisfaction. It also allows you to understand your customers better and target them based on their needs. What is Omnichannel Marketing? Omnichannel marketing is a buzzword for the
Google has been busy updating its algorithms in 2022, and here is a recap of the important updates you need to know about. Google Page Experience Update for Desktop In January and February 2022, Google announced that it would update its desktop experience to improve user experience (UX). The Google Page Experience update was designed
Customers are the lifeblood of any business, but getting them is not easy. One of the best ways to build a customer base is to ensure they’re happy, engaged and ready to recommend your brand. Customers have more choices than ever, expecting seamless and intuitive experiences across all channels and devices. To survive in this