The pain of losing is greater than the pleasure of gaining. The best marketing messages follow the pain -> agitate -> solution framework.

To truly engage the hearts and minds of your customers, you must emphasize the tangible value they get from your brand’s sustainability and inclusivity initiatives. Show your brand’s sustainability, and inclusivity has immediate benefits for them.

You can make the most of your AI investment by ensuring that your data is ready to be used. Data governance and quality control are key here. Make sure your data is clean, structured, accurate and complete before you even begin to consider using it for AI processes. Inaccurate data could lead to catastrophic outcomes.

The answer is improving output through integrative strategy development and execution. Sacrfice your pawns and bishops for your kings and queens.

Immersive messaging is an emerging trend that combines technology, design, and psychology to create unique communication. The goal of immersive messaging is to enable clients to experience the brand more personalized and relevantly.

The concept of safety-security-reassurance (or SSR) is an important one for marketers looking to reach a new customer base. It’s especially relevant as we move into an uncertain future.

If you want to thrive in this new world, focus on being available at every opportunity and ensuring that your messages are clear and consistent across all touch points.