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Cheapest Email Marketing Tools to Increase Open Rates

Achieving success in email marketing isn't just about sending messages; it's about choosing the right tools to help you send the right messages at the right time. In this blog post, we'll explore the world of email marketing and delve into the most budget-friendly options that can significantly impact your open rates, ultimately propelling your overall marketing success.


Mailchimp is a versatile email marketing tool suitable for businesses of all sizes. Its user-friendly interface, and essential features like A/B testing, audience segmentation, and automation make it an excellent choice for email marketers seeking simplicity and effectiveness in their campaigns.

Key Features

Mailchimp's A/B testing feature allows users to experiment with different elements of their emails, such as subject lines or content, to identify what resonates best with their audience. The audience segmentation feature enables precise targeting, ensuring that the right messages reach the right people. Automation streamlines workflows, allowing for personalized and timely communication.

Pricing and Plans

Mailchimp offers a free plan with limited features, making it accessible for small businesses or those just starting. Paid plans include $544.35 Essentials plan, $837.46 Standard and $14655.51 Premium plan.


  • User-friendly
  • Comprehensive A/B testing
  • Robust automation.


Some advanced features may require higher-tier plans.

Mailchimp stands out for its simplicity, making it an ideal choice for businesses seeking an intuitive platform without compromising on essential features.


Brevo positions itself as an all-in-one marketing platform, offering not only email marketing but also advanced features like automation, CRM, and transactional emails. Its competitive pricing makes it an attractive option for businesses looking to consolidate their marketing efforts.

Key Features

Brevo automation capabilities extend beyond email marketing, encompassing transactional emails and robust CRM functionalities. This versatility allows businesses to streamline their marketing efforts and maintain a comprehensive overview of customer interactions.

Pricing and Plans

Brevo’s free plan provides essential features, making it suitable for small businesses. Paid plans includes Starter plan for $25 a month and Business plan for $65 a month.


All-in-one platform

Advanced CRM

Competitive pricing


User interface could be more intuitive for beginners.

Brevo stands out for its comprehensive approach, offering a range of marketing tools under one roof, making it a compelling choice for businesses seeking efficiency and integration.


MailerLite focuses on simplicity and efficiency, making it an appealing option for businesses that value ease of use. With features like drag-and-drop builders and pop-up forms, it caters to users seeking a straightforward email marketing solution.

MailerLite's drag-and-drop builder simplifies the email creation process, allowing users to design visually appealing campaigns without technical expertise. Pop-up forms enhance audience engagement and list growth, contributing to the tool's overall user-friendly design.

Pricing and Plans

MailerLite's free plan is accessible for those with basic email marketing needs. MailerLite’s pricing plans start from $18/month.


User-friendly interface

Drag-and-drop builder

Cost-effective plans.


Some advanced features may be lacking for larger enterprises.

MailerLite excels in simplicity, making it an excellent choice for small to medium-sized businesses seeking an intuitive platform without sacrificing essential features.

Benchmark Email

Benchmark Email distinguishes itself with an intuitive email designer, robust list management features, and advanced analytics. This makes it a valuable tool for businesses looking to elevate their email marketing strategy with visual appeal and insightful data.

Key Features

Benchmark Email's intuitive email designer empowers users to create visually striking campaigns without extensive design skills. List management features enhance audience segmentation, ensuring targeted communication. Advanced analytics provide valuable insights for refining future campaigns.

Pricing and Plans

Benchmark Email offers a free plan with basic features, making it accessible for small businesses. Affordable paid plans start from $13 a month.


Intuitive email designer

Robust list management

Advanced analytics.


Some users may find the interface overwhelming initially.

Benchmark Email combines visual appeal with analytical depth, making it an excellent choice for businesses seeking a balance between creative design and data-driven decision-making.


Moonsend adopts a pay-as-you-go model, allowing users to pay for the services they use. With a focus on personalization, advanced segmentation, and detailed analytics, it caters to businesses aiming for precision in their email marketing campaigns.

Key Features

Moonsend's pay-as-you-go model provides flexibility, ensuring users only pay for the services they actively use. The emphasis on personalization and advanced segmentation contributes to highly targeted campaigns. Detailed analytics offer valuable insights for optimizing future email strategies.


Moonsend's pay-as-you-go model is advantageous for businesses with fluctuating email marketing needs. Pricing starts from $9/month.


Pay-as-you-go model

Emphasis on personalization

Detailed analytics


Interface may require some learning for new users.

Moonsend's unique pay-as-you-go approach, coupled with its focus on personalization and analytics, positions it as a valuable tool for businesses seeking flexibility and precision in their email marketing endeavors.

Final Thoughts

In conclusion, each email marketing tool—Mailchimp, Sendinblue, MailerLite, Benchmark Email, and Moonsend—brings its own strengths to the table. The choice ultimately depends on your business's specific needs, budget constraints, and the level of sophistication required in your email marketing strategy. Whether you prioritize user-friendliness, comprehensive marketing suites, simplicity, visual appeal, or flexibility, there's a tool among these options that aligns with your objectives. Experiment, refine your strategy, and watch your email marketing efforts reach new heights with these budget-friendly yet powerful tools.

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