SEO is all about improving your website to rank higher in search engine results.
For example, you want to buy a new car and look for one on Google. If your local car dealer has optimized their site with SEO techniques, it will likely show up higher than other dealerships in the area whose sites aren't optimized. This means more people will see and click on their ad, which leads directly to sales!
Understanding Your Goals
Before you begin calculating the ROI of SEO for your real estate agency, it's important to understand your goals. This will help you determine the most important KPIs and how best to measure them.
- Define Your Goals
- Establish KPIs
- Set Up Tracking
Research & Analysis
Before you can begin to calculate the ROI of SEO for your real estate agency, you must understand what keywords people are searching for and how competitive those keywords are.
If you're unsure where to start with keyword research, plenty of tools available online can help. The Moz Keyword Explorer tool is one example; it allows users to enter a keyword and see the top 10 related terms their audience is searching for. This information can be used to inspire new content ideas or in future campaigns.
Another useful tool is Google Trends (https://trends.google). This free service provides insights into how often certain search terms have been used over time by displaying them on graphs that show peaks and troughs in popularity over periods ranging from days up through years!
Strategy & Tactics
- Create content
- Optimize website
- Link building
Measurement & Reporting
To measure and report on the ROI of your SEO strategy, you need to be able to track and analyze results.
The first step is understanding data. Your agency should have a good grasp on what data is available, including
- How many leads are being generated from organic search?
- Which keywords are generating the most traffic?
- What's the average cost per lead (CPL)? If you don't know this number, it's time to start tracking it!
Optimization & Adjustment
The next step is to test and refine your strategies. This can be done by adjusting tactics, monitoring the results, and refreshing content.
The best way to do this is using Google Analytics or another analytics tool that tracks website traffic. You'll want to ensure you're tracking conversions (clicks) on specific pages to know which ones are working well for you and which ones aren't converting.
If there's one thing we've learned from our experience in SEO over the years, it's that no two websites are alike; what works for one business may not work for yours!
Understanding ROI
If you're unfamiliar with the term, ROI stands for "return on investment." In this case, it refers to how much benefit your agency received from its SEO campaign compared to the cost of running that campaign.
Calculating ROI is pretty simple: take your total revenue from before and after your SEO campaign (or just before), subtract out any costs associated with running that campaign (like hiring an agency or buying ads), then divide by the original amount of money spent on marketing.
So if we had $1 million in revenue before our SEO efforts began and ended up spending $10,000 on our campaigns over three months ($3k per month), then our ROI would be calculated like so: 1 - 0 = 1; 10 / 1 = 10; 10 / 100 = 1%.
That means we got back about one cent for every dollar invested into our digital marketing strategy- not bad!
Now let's say we wanted more detail on how well each channel performed during those three months. We could go back through all of our data again and look at things more closely--for example, by comparing organic search traffic against paid advertising clicks.
You can also compare leads generated through social media versus other channels such as email newsletters or blog posts--but this process can get tedious very quickly once you start breaking things down into smaller pieces like this!
Conclusion
In conclusion, the ROI of SEO for your real estate agent is much higher than you might think. This study's results show that investing in SEO and paying attention to the data can lead to a huge increase in conversions and sales.
