Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience -- and ultimately drive profitable customer action. Content marketing aims to establish thought leadership in your industry, build trust with potential customers, and position yourself as an expert who can help them solve their problems.
Why is it important?
When you're trying to build an online presence for your brand or business (and hopefully sell something), there's no better way than through quality content people want to read or watch! Think about when someone shared something on Facebook because they thought it was funny or exciting--or even just because they liked how well-written it was.
You probably clicked on some of those links yourself, maybe even bought something after reading about its benefits! Content helps create an emotional connection between consumers/potential clients/customers/etc., making them more likely to buy from you later (or at least remember who you are).
Best Content Tools for Brand Experience
Here's a quick guide if you're looking for the best content tools for brand experience.
Content creation tools: These software programs allow users to create or edit existing content. Some examples include Canva, Adobe Spark, and PicMonkey.
Content curation tools: These websites allow users to find and share relevant information from other sources. Some examples include Pinterest and Buzzsumo (which also offers an app).
Content distribution tools: These provide ways of sharing your content with others via social media platforms like Facebook or Twitter, as well as through email marketing campaigns. Some examples include Buffer and MailChimp
Content Creation Tools
Canva. This tool makes graphic design easy, with tons of pre-made templates and fonts ready for you to use.
Adobe Spark. This is another great content creation tool for brands looking for a more professional look and feels than Canva offers. It's also free!
Stencil: This web app allows you to create animated videos using just a few simple steps, making it perfect for marketers who want their videos to stand out from the crowd but don't have much time on their hands or budget at their disposal
Content Curation Tools
Feedly is a content curation tool that allows you to follow blogs, websites, and social media channels in one place. You can also create your feed by adding your favorite websites and blogs. Feedly has an integrated social media sharing feature that lets you easily share content with friends on Twitter or Facebook.
Content Distribution Tools
Hootsuite: Hootsuite is a social media management tool that allows users to manage multiple social media accounts from one place. The platform will enable you to schedule posts, track engagement, and monitor competition. It also has an analytics dashboard that gives insights into your content's performance.
Buffer: Buffer is another popular social media scheduling tool with a simple interface and powerful features, such as scheduling posts directly from your phone or tablet through its app (iOS only). The free version allows you to connect up to three accounts, while the paid plans start at $10/month for up to 10 social profiles. Sprout Social Sprout Social offers similar functionality as Buffer but comes with additional features like real-time analytics reports and custom workflows for managing customer service requests on Twitter or Facebook Messenger threads
Analytics Tools
- Google Analytics
- SEMrush
- Buzzstream
Email Marketing Tools
MailChimp is one of the most popular email marketing tools in the world. It has over 10 million users and is used by businesses of all sizes, from small startups to Fortune 500 companies like Amazon and Uber.
MailChimp allows you to create, send, track, and measure emails that help you grow your business. You can also use MailChimp for social media automation so that it automatically posts content on Facebook or Twitter whenever someone signs up for your mailing list.
Constant Contact
Social Media Monitoring Tools
Social media monitoring tools are a great way to track what people say about your brand and its competitors. Social Mention is a free tool that allows you to search for keywords in real time and monitor specific social networks like Facebook and Twitter.
You can also use this tool to analyze the sentiment behind any piece of content; if most people say something negative about your brand or product, it's time to take action!
Brand24 is another free social media monitoring tool that offers similar functionality as Social Mention but with more features (like tracking mentions across multiple platforms).
Social Media Management Tools
- Sprinklr
- Falcon.io
- CoSchedule
Content Optimization Tools
Now that you've better understood what content is and how to create it let's look at some tools that will help you optimize your site.
Yoast SEO: One of the most popular WordPress plugins for managing meta descriptions and keywords. It also provides suggestions on improving your content based on data from Google Search Console (formerly known as Google Webmaster Tools).
Ahrefs: This tool analyzes backlinks, traffic sources, social media mentions, and more to provide insight into what's working well for your competitors' sites and how you can improve their success with your brand's online presence.
Screaming Frog: This tool allows users to crawl through their entire website, looking for broken links or errors that might be preventing visitors from accessing certain pages or sections of their website
Conclusion
Content tools are essential for building a brand experience that your customers will remember. The best tool is the one that works best for you and your company, so try them all out!
