March 2023

The digital marketing industry in Africa is rapidly growing, with more and more companies recognizing the importance of having a strong online presence. SEO and digital ads are becoming essential tools for businesses looking to increase their visibility and attract more customers. However, with so many companies offering these services, it can be challenging to …

The Best Digital Marketing and SEO Companies in Africa by Revenue and Traffic Read More »

In this post we will examine how AI can shorten your customer journey by enabling you to meet your customers where they are in the journey, reduce friction with intelligent chat, make the most of customer interactions with intelligent content, and speed up conversions for a competitive advantage in marketplaces.

As the hospitality industry becomes increasingly competitive, it’s essential to have a strong online presence to stand out from the crowd. One of the most effective ways to do this is by using Google Adwords to drive traffic to your website.

One of the biggest mistakes businesses make when using chatbots is over-reliance on them. While chatbots can handle many customer service inquiries, there are certain situations where human intervention is necessary. For example, if a customer has a complex issue that requires a detailed explanation or personalized attention, a chatbot may not be the best option. In these cases, it’s important to have a human representative available to assist the customer.

Online ad copy is the text that appears in an advertisement. It’s what you see when you search for a product or service online and what persuades you to click on that advertisement.
Advertising has changed dramatically over the last few years as technology has advanced, and consumers have become savvier about how they use their time online. As a result, writing effective online ads requires a combination of creativity, technical know-how and strategic thinking–all skills that can be learned with practice.

Lead generation is the process of generating interest from potential customers in order to convert them into paying customers later down the line. Lead generation campaigns typically involve creating content that informs potential clients about your products or services without being overly promotional–this means no hard sell.

Marketing technology has become an integral part of modern business operations. It enables businesses to automate their marketing processes, track customer behavior, and optimize marketing strategies. This blog will discuss how you can use marketing technology to improve your business and stay ahead of the competition.

Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and ultimately drive profitable customer action. Content marketing aims to establish thought leadership in your industry, build trust with potential customers, and position yourself as an expert who can help them solve their problems.

Before you begin calculating the ROI of SEO for your real estate agency, it’s important to understand your goals. This will help you determine the most important KPIs and how best to measure them.

Beauty & skincare is one of the top categories for global ad spend on digital advertising. We analyzed data from several ads, including CPC and cost per conversion (CPA) data, across multiple verticals to help you understand the most profitable bidding strategies for beauty and skincare products.