Google to Launch Apprentice Bard, ChatGPT’s Fiercest Competitor

Gear up for search space wars. Experts have predicted that ChatGPT will make Google search obsolete in just a few months. In reaction to this threat, Google is experimenting with new artificial intelligence-powered chat products that could become the foundation for a future public product launch. A key component of this effort is its new conversational bot Apprentice Bard which could be integrated into the company's search function to counter the growing popularity of ChatGPT.


Alphabet's cloud unit company is developing a new project that aims to counter ChatGPT, which has been gaining popularity since late last year. ChatGPT is an online chatbot developed by OpenAI that continues to raise questions about the existence and efficiency of search engines like Google in the age of A.I. Paul Buchheit, the founder of Gmail, shared his opinion when he tweeted that ChatGPT could replace Google in just two years.


Since its November launch, ChatGPT has become the go-to solution for asking questions similar to how Google works. But unlike Google, this new conversational chatbot allows users to ask follow-up questions, which delivers a response to a question with tens of pages.

With the increase in popularity, many people wonder if this could destroy Google's search engine, similar to how Google outdid Yellow Pages many years ago.

Apprentice Bard

Apprentice Bard incorporates Google's conversation technology LaMDA, or Language Model for Dialogue Applications, and it's one of the new artificial intelligence chatbot test products.

The LaMDA team is working hard to find better alternatives for ChatGPT. An email sent by Google to its employees viewed by CNBC showed that Apprentice Bard took precedence over other projects; the email also warned employees from attending unrelated meetings.

Apprentice Bard is similar to ChatGPT: Employees can feed in a question and receive an answer, and then they share their feedback on the answer. CNBC viewed several responses and answers, including its ability to provide answers on recent events, which lacks in ChatGPT.

Apprentice Bard is replacing Meena, a smart chatbot that Google had launched internally, but they later discontinued the project. According to employees, Apprentice Bard is increasingly becoming more advanced.

CNBC also viewed that the company is testing an alternate search page using a question-and-answer format. The home page offers five prompts for potential questions placed under the main search bar, replacing the "I'm feeling lucky" bar. There was also a small chat logo at the far right of the search bar.

When you enter a question, the search results display a grey bubble under the search bar that provides humanized responses, unlike search results. Immediately below it, the page offers follow-up questions related to the first. Beneath that are search results which include links and headlines.

According to a Google spokesperson, for a long time, they have been focusing on developing and deploying AI search to improve people's lives. They believe that artificial intelligence is an incredible technology important for individuals, businesses and communities. With their A.I. Principle outline, the company considers the broader societal impacts these innovations would bring. As they continue to test their A.I. technology, they aim to ensure that it's helpful and safe, and they look to share more experiences with the world.

Is the end near for Google?

Google has built its business around search , its most successful product. As Paul Buchheit tweeted, technology like A.I. can cause a crisis for SERPs, where Google generates most of its revenue.

Google makes money by charging advertisers for displaying their products and services next to the search results, increasing their chances of being found. Google amassed over $250 billion in revenue in 2021, its record high income in its 25-year-old existence.

With the introduction of ChatGPT, there is a high chance that Google will face a crisis and be pushed into irrelevancy as millions of users opt for simplistic answers rather than indexed pages. With Google trying hard to push new A.I. products into the market, it could only do so by disrupting its search engine, which is its most valuable asset.

ChatGPT hired as a level 3 engineer

Google employees have been testing a beta LaMDA chat that aims to disrupt ChatGPT. Surprisingly ChatGPT was hired as a level 3 engineer for a coding position based on an internal document that compares ChatGPT and LaMDA.

When ChatGPT and AlphaCode were asked if they would replace programmers, they answered No. LaMDA answered with a four-paragraph explanation that programming is a team sport. Though chatbots might help programmers work more efficiently, they cannot substitute the creativity and artistry essential for a great program.

ChatGPT answered similarly, explaining that it is difficult for Alphacode or ChatGPT to replace programmers because they lack the expertise and creativity of human programmers. Additionally, it said  that programming is a complex field that requires a depth of understanding of computer science and a high ability to adapt to new technologies.

In an unrelated scenario, the two chatbots were asked to write a witty and funny movie scene, LaMDA answered in a script form, and ChatGPT responded with a much longer, in-depth narration.

What does ChatGPT think?

ChatGPT is gaining ground by showcasing its broad appeal, from writing codes and poetry to even passing the MBA exams. It continues to receive financial support from Microsoft as it seeks to integrate its abilities into its search engine and topple Google from the top spot.

Most companies, including Microsoft, would like to see Google fall from the top after many years of dominating the search results. However, ChatGPT thinks its existence will rarely impact Google's search business.

It's important to note that ChatGPT's efficiency depends on training data, and there is a high possibility that the engineers developed the chatbot to answer futuristic queries without sounding confident.


As chatbots grow in popularity rapidly, it is natural that Google would dip its toes into the space with a service of its own. In a way, they're doing it to protect their interests and business. But even though this is Google we're talking about here, chances are good that Google's chatbot will try as hard to match ChatGPT, which has taken over the search market by storm.



Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top
Scroll to Top