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Essential Things to Learn Before You Implement SEO in Kenya

Search engine optimization SEO is a digital strategy to reach more people online. It's about enhancing your website and content for search engines so that people searching the web can find and interact with it more easily. Below are some of the most common questions and answers about SEO.

  1. Is SEO Expensive?

The short answer is yes, SEO can be expensive. There are ways to do things independently, but if you want fast, consistent results that will continue to pay off for years, you need to hire a professional.

The prime objective of SEO is to create quality content about your product/service, which can help users to find what they are looking for. The better your website ranks on SERP, the more visitors you will get from different sources like social media, organic traffic, email marketing, etc.

Also, a mobile-friendly site is critical. Google said it years ago and now favors mobile-friendly pages in search results. Today, over 52% of all website traffic is from mobile devices.

  1. After starting SEO, how long will it take to get rankings and traffic?

Unfortunately, this is not a one-day job. The first few months are spent making changes to your website and waiting for search engine spiders to come and check the adjustments. The time needed is based on your website, the workload it needs, and how often search engine spiders crawl your site.

Generally, it takes 6-12 months to start looking at improved rankings. As for traffic, it increases as rankings rise. It takes some time for search engines to register the updates and for you to see the effects.

  1. Does PPC matter in SEO?

Are you looking to supplement diverse search marketing efforts? PPC is a great is essential. It can help bring more relevant traffic. Depending on your website, industry, and the competition of the words you want to target, good SEO agencies may recommend PPC.

  1. After ranking at the top, should you continue doing SEO?

Getting top rankings is only one part of the job. Search engines constantly change their rules, so your spots can change daily. To keep your website in the best places, you must stay on top of the latest news, update your content, and run tests. If you stop SEO after you've achieved high rankings, you'll see those placements slip away quickly.

  1. Can you purchase links to improve SEO?

Link building is a crucial factor of SEO, but buying links and ones from shady websites or 'bad neighbors' can damage your rankings. Google's 'Penguin' updates target sites that acquire links from link exchange schemes, purchased links, and spam sites. If you suffer a link penalty, getting back your traffic is complex.

  1. Do SEO companies guarantee 100 % ranking?

Be wary of agencies that promise high rankings! No one can guarantee a top spot in the search engine results, as search engine algorithms change constantly. Companies claiming to have a special relationship with Google or can 'priority submit' for guaranteed ranking are not telling the truth. Google itself cautions against believing such claims.

  1. Do reviews matter in SEO?

Positive reviews are essential for local SEO. They show Google and consumers that your business is reliable and highly regarded. However, negative reviews also offer a chance to make a good impression. Responding to them kindly and respectfully shows you're professional. Plus, they might point out areas where you can improve. So, use them to your advantage!

  1. Why am I one step behind my competitors on google rankings?

Your competitor may get ahead of you in the rankings for specific phrases at certain times or places. But with Google's ever-changing algorithms, it can take time to figure out why. Let's break it down.

Specific phrase: Your competitor might be winning one keyword, but you could be winning another. Each word is a different battle.

Specific time: The rankings shift each week. You could be ahead of your competitor one week, and then a third website could overtake you both the next.

Specific place:  Your competitor's result might be higher in one place and lower in another.

  1. What's the place of social media in SEO?

Google experts are still figuring out the importance of social media for Google rankings. However, Hootsuite's experiment showed a clear link between them. Besides this, social media can help SEO in many other ways. A strong presence on social media builds trust with potential customers. Your social media profiles can even appear in search engine results for your brand name! You don't need to be on every social media platform. Pick the one or two that suit your target audience and stay active.

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