Marketing Psychology Strategies for Beginners
The pain of losing is greater than the pleasure of gaining. The best marketing messages follow the pain -> agitate -> solution framework.
January 2023
Marketing Sustainability and Inclusivity – An Often Lost Opportunity
To truly engage the hearts and minds of your customers, you must emphasize the tangible value they get from your brand’s sustainability and inclusivity initiatives. Show your brand’s sustainability, and inclusivity has immediate benefits for them.
AI In Marketing | Best Practices and How Top Performers Are Pulling Ahead
You can make the most of your AI investment by ensuring that your data is ready to be used. Data governance and quality control are key here. Make sure your data is clean, structured, accurate and complete before you even begin to consider using it for AI processes. Inaccurate data could lead to catastrophic outcomes.
How To Achieve Marketing Success In the Face of Constrained Budgets and Talent
The answer is improving output through integrative strategy development and execution. Sacrfice your pawns and bishops for your kings and queens.
The Highly Monetizable Digital Habits of the Aging Population
Investment in anti-ageing research and immortality is set to reach $73 billion by 2027. Senior brand experiences should allow them to connect with their past while providing an opportunity for self-discovery in the present.
Experiential Messaging – The Cure for Boring Brands
Immersive messaging is an emerging trend that combines technology, design, and psychology to create unique communication. The goal of immersive messaging is to enable clients to experience the brand more personalized and relevantly.
The Power of Emotional Brand Experiences | Strengthening Brand Appeal in A Sad and Irritable World
The concept of safety-security-reassurance (or SSR) is an important one for marketers looking to reach a new customer base. It’s especially relevant as we move into an uncertain future.
Brand Rehabilitation Game Plan for a New World
If you want to thrive in this new world, focus on being available at every opportunity and ensuring that your messages are clear and consistent across all touch points.
Four Big Business Moves to Consider in Q1 2O23
The best businesses in Q1 2023 will implement analytics, automate tasks, improve work-life balance, and support journalism to grow revenue.