January 2023

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AI In Marketing | Best Practices and How Top Performers Are Pulling Ahead

You can make the most of your AI investment by ensuring that your data is ready to be used. Data governance and quality control are key here. Make sure your data is clean, structured, accurate and complete before you even begin to consider using it for AI processes. Inaccurate data could lead to catastrophic outcomes.

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Experiential Messaging – The Cure for Boring Brands

Immersive messaging is an emerging trend that combines technology, design, and psychology to create unique communication. The goal of immersive messaging is to enable clients to experience the brand more personalized and relevantly.

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