Buzz is a crucial part of the CMO's job. Whether it's inbound or outbound buzz, it's critical that companies have an effective strategy to create and manage customer conversations.
As consumers switch their attention from traditional media to online media, companies are looking for ways to bring customers closer to their brands.
One way they can do this is through experiential messaging that engages consumers and increase brand awareness with relevant content that resonates deeply with audiences.
Immersive Messaging Boosts Engagement Levels
Immersive messaging is an emerging trend that combines technology, design, and psychology to create unique communication. The goal of immersive messaging is to enable clients to experience the brand more personalized and relevantly.
The first step in creating an immersive experience is understanding your audience's goals. You need to know what they want before giving it to them.
Are they seeking information? Do they want extra perks or rewards? Do they simply want a memorable experience?
Your personalized content will depend on the answers you get from these questions.
Once you've identified your target audience's interests and needs (and hopefully gotten their feedback on those), it's time to plan how exactly you'll deliver the message.
Designing for Bigger Buzz
One-way brand communications are a thing of the past. Today, it's all about two-way communication and multidimensional cross-channel experiences.
Designing for bigger outcomes means creating experiences that deepen your customers' emotional connection with your brand. Create sharable multilevel interactions that have a long-term impact on customer loyalty and engagement in the long run.
A great experiential message should leave the customer feeling wow. Don't just inform customers but involve them in the conversation. Provide them an opportunity to share their personal stories or experiences with your business and others who might be interested in it.
360 videos and photos
360 videos and galleries can be a great way to show your product in action. They allow users to turn their phones, shake, slide or swipe to drive their own experiences. This creates an immersive environment that allows people to feel like they are there—and it's up to them how they explore the world you've created.
Animated infographics
Animated infographics have the power to engage and capture the attention of your audience. They are a valuable tool for engagingly communicating complex information. With infographics, you can explain complicated ideas in simple terms and create visually impactful points that resonate with your audience.
Animated infographics take time and effort to produce. But the results are worth seeing how well they perform on social media platforms like Twitter or Facebook, where there is limited space for text-only messages.
When creating an animated infographic, observe how people react by looking at the engagement metrics (likes, shares, etc.). If you see a lot of engagement, consider tweaking some elements to get even greater results!
3D photography
You can optimize the digital experience with 3D photography. With three-dimensional images, you can make customers feel like they are in your store and experiencing the products firsthand. This also helps with perceived value and customer satisfaction, which will help increase sales.
3D photos are not just limited to helping with visual stimuli; they can be used for more than just photography. They can use them with AR (augmented reality) or VR (virtual reality) technology to create an immersive experience that brings products to life on mobile devices and computers.
Customers can see how the product looks in their homes or offices, helping them decide better about what items to buy from your store or brand online.
Dynamic web pages
Dynamic web pages are web pages that change on the fly. They're updated in real-time and can present different content to users based on their location, device type, or other factors.
Rich content
Rich content combines images, text, video, and audio. It's a great way to engage your audience because it provides them with information in an interactive, visual way. Rich content can be used in your marketing strategy to tell stories using different media types. You can use rich messages to demonstrate how a product works or show the benefits it provides.
Rich messages don't contain just present information—they create interest and excitement by drawing people into what you have to say.
Audio
Audio is an effective way to create a more immersive experience for customers. The sound of your brand's voice can convey emotion and create a better connection between you and the customer.
You can embed audio clips on your site to tell a story or give instructions on using a product. It's also great at creating urgenc. That may mean getting someone in the door before they lose out on something special or letting them know they have just enough time left to purchase something before it sells out.
Illustrations
Illustrations are a great way to create a visual story and illustrate your point. You can use them to tell the story of how you solved one of your client's problems or to make the user feel something—like joy or excitement.
Illustrations aren't just for kids' books anymore. They're becoming increasingly popular as marketing tools in advertising campaigns across all industries—especially since people can interact with them on their phones!
Emotionally-resonant text
The right emotional content can make your brand more human and connect with your customers on a deeper level.
You can leverage the pain-agitate-solution framework in copywriting to create captivating messages that convey a brand's values. Emotional brand messaging can help to inform and make the customer journeys more immersive.
The Future is Now
Experiential messaging is an innovative way for brands to engage consumers. It's also a great way for businesses to give their customers something real to connect with. By incorporating experiential messaging into your marketing strategy, you can help create immersive experiences that resonate with your target audience and lead to better results for your brand.
