Digital marketing technology is getting better every day, and there are more options than ever. That's why staying up-to-date on the latest trends in this field is essential to make the most of what's out there for your company. We've compiled a list of the biggest leaps in digital marketing tech that will matter by the end of 2023.
A Super App Could Take Over the Scene
Elon Musk plans to turn Twitter into a super app, but in the Asian market, Wechat has already shown what's possible. A super app combines all the features of multiple apps, from messaging to payments, entertainment, and business.
Super apps may dominate the mobile landscape by 2023, which could mean big changes for social media marketing. A system like this would allow users to seamlessly move between digital services without leaving their primary application. You could go from sending messages directly to booking flights without leaving your messenger.
If your company's product is marketed through a super app, you may need to create new strategies for cross-promotion or collaboration marketing. In order to stay relevant in this evolving world, it would be essential to understand what your customer wants from their experience with your brand - especially if they get everything else from one centralized place. Content must be captivating and valuable, given that customer attention spans will likely be shorter.
Siri, Cortana, and Alexa to Become Mainstream for SEO
Millions of people already use Siri, Cortana, and Alexa daily to search the internet, find answers to questions, and more. According to a recent study, 63% of U.S. adults report using voice assistants daily—and 68% say they have transformed their lives.
Statista predicts that the number of voice assistants will equal the world population by the end of 2023. SEOs will need to optimize their content for these platforms if they want it to be found by users searching across voice assistants. Because your competitor may have optimized their website for these devices first, please don't wait until it's too late!
Meta Space Marketing To Take Off
Meta-space marketing is an emerging form of digital marketing that involves augmented reality. The idea behind Meta space marketing is to create an interactive experience for your customers using various technologies, like AR and VR.
Meta space marketing will likely be more complex, involving reaching out to user avatars in Zuckerberg's metaverse –an independent virtual universe where customer journeys start and end.
Meta space marketing will have many benefits over traditional methods:
- It will be done on a mass scale without taking up valuable time or resources
- It won't require a massive team of specialists to pull off—you need people who know how to use the right tools in AR/VR design
- It will allow you to target specific avatars of people based on their interests, which leads naturally to total personalization with real-life impacts
Blockchain to Transform Digital Ad Space Buying And Placement
Blockchain is a decentralized network that can verify transactions, establish trust and transparency, and provide secure record-keeping. It's already deployed in sectors as diverse as banking and real estate.
Blockchain technology can help advertisers better understand their audience by providing complete information about their customers' demographics, interests, purchasing habits, and other buying behaviour. It also helps advertisers prevent ad fraud (clicking on ads without paying) by verifying the user's identity.
By the end of 2023, we may see massive blockchain implementation into digital advertising platforms so that publishers can track where their ads are being placed across various sites and devices. This will give publishers greater control over where their brand appears online.
Blockchain will also make it possible for advertisements to be validated against known good files before they appear on publisher pages or apps. This way, no harm is done by malicious actors attempting to distribute malware through fake ads or other attacks
AI Bots and Chatbots to Overtake Social Marketing
AI bots and chatbots will dominate social marketing. AI bots have already become a major part of social media marketing campaigns. Their use continues to grow as they become more intelligent and capable of mimicking human interaction.
Now that there's an increasing need for quick answers, it makes sense that companies would want an easy way for customers to get answers. Bots with machine learning capabilities eliminate the need to have an employee take care of customers every time something goes wrong.
You can set them up so they'll automatically answer questions during normal operation times and ensure that issues are resolved quickly.
AI-Driven Website Optimization To Focus on User Experience
This is one of the most exciting developments in digital marketing. Artificial Intelligence will allow you to optimize your website, content, and social media, based on your customers' needs. AI bots will help you create optimized content based on what works best for individual users. For example, if someone lands on your site and wants more information about a product or service, an AI bot can pull up relevant information about that product or service so that you don't have to spend time searching for it yourself.
The future has arrived! We now have access tools that can tell us exactly how customers are interacting with our businesses. Now we need to ensure we're listening closely enough, so we don't miss out on any new opportunities.
