Omnichannel marketing is a trend that is taking over the world. It allows your business to communicate more effectively with customers and helps increase sales and customer satisfaction. It also allows you to understand your customers better and target them based on their needs. What is Omnichannel Marketing? Omnichannel marketing is a buzzword for the …
Google has been busy updating its algorithms in 2022, and here is a recap of the important updates you need to know about. Google Page Experience Update for Desktop In January and February 2022, Google announced that it would update its desktop experience to improve user experience (UX). The Google Page Experience update was designed …
Customers are the lifeblood of any business, but getting them is not easy. One of the best ways to build a customer base is to ensure they’re happy, engaged and ready to recommend your brand. Customers have more choices than ever, expecting seamless and intuitive experiences across all channels and devices. To survive in this …
10 Strategies for Happy Customers That Come Back Read More »
Design is a process that helps create products and services people love. It is an iterative, human-centered approach to innovation that combines empathy with a deep understanding of user needs to generate new ideas. In this article, we’ll explore how design thinking can help you unleash new growth opportunities in your business. Empathize Understand the …
The Design Thinking Process for Accelerated Growth Read More »
The digital marketing landscape in Kenya has changed drastically over the last few years. It’s almost unrecognizable compared to what it was just a few short years ago. And while there are certainly still many challenges that need to be addressed, there’s also a lot of promise for those who know where to look and …
If you want to grow your brand, digital PR is your best option. Digital PR services have become more affordable and effective than ever before. Statista predicts a 3.15% growth in the Kenyan digital marketing space in the run-up to 2027. This article will highlight some of the differences between these two types of marketing …
